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SPRINKLE JOY
Sprinkle Joy Central
This digital hub used an aggregator to pull every #SprinkleJoy activity from various social channels into one place. Viewers could share photos, videos, recipes and ideas.
Pandora Perk
During the run of the campaign, Publix Sprinkled Joy to listeners on Pandora by offering a complimentary ad-free listening experience.
Hulu Skin
With every touchpoint, we inspired viewers with new ways to Sprinkle Joy, while inviting them to share their own ideas with us.
Social
On every Publix channel, we inspired fans with #SprinkleJoy content and conversations.
Branded Give-a-ways
Publix associates were in on the fun too; they each had a $5 gift card on hand to randomly Sprinkle Joy to a customer. More than $275,000 was given away through gift cards. Our media partners hosted Sprinkle Joy "remotes" across the southeast during the campaign. In stores and at holiday events within the footprint, customers were invited to stop by for cookies (served with these joyful napkins) where they were inspired by Sprinkle Joy messages and festive give-a-ways. We even literally Sprinkled Joy at an NFL game when Sprinkle Joy gift cards parachuted into the stand from the top of the Georgia Dome.
#SprinkleJoy
The message caught on and the numbers were impressive. We earned 182MM digital and social impressions. And #SprinkleJoy had more than 210K mentions during the campaign.
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