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SHOW 'EM WHATCHA GOT
Launch Video
Some of the country's best dancers starred in this epic dance battle commercial while showing off the hottest shoes of the season.
Social
Our dancers kicked it up a notch with entertaining boomerangs, GIFs and slow-mo videos.
Mobile
Viewers could live vote on nice different dance battles in this mobile unit from true[x]. After casting their vote they could shop for any of the featured shoes within the unit.
Digital
We launched the Show 'Em Whatcha Got Sweepstakes where you could win weekly merch from featured shoe brands, plus one big choose-your-own concert experience.
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