PET FANATIC
Pet Paradise is the official pet care provider of the Jacksonville Jaguars AND the Florida Gators, so we created this campaign to run in both markets. The campaign featured Jaguar branding all over NE Florida and Gator branding in Gainesville, FL. We had LED banners running in both stadiums, print in local publications, localized radio spots, connected TV, targeted social (featuring the launch video, carousel units, and a quiz on Pinterest), digital display, and signage for both teams at Jacksonville International Airport, plus various collateral, T-shirts and other swag in all 10 north Florida resorts.
Launch Video: A Rare Breed (Florida Gators)
Launch Video: A Rare Breed (Jacksonville Jaguars)
Print: Gators
Social: Jags
This social video featuring Jaxon de ville showed fans where the cool cats stay.
Are you team-obsessed and pet-obsessed? Then, you are a rare breed. These social units drove to a landing page where fans could take a simple quiz to see where they ranked.
Social: Gators
