IRON MAN 3 EXPERIENCE
Case Study Video
Microsite - Homepage
This site was a place where fans could view exclusive content from Marvel’s upcoming Iron Man 3 movie, participate in weekly challenges to unlock coveted content, all while learning about the benefits of a 100% fiber-optic connection from Verizon FiOS.
Microsite - Challenges
The site was outfitted with 11 weeks worth of challenges: content that taught users about Verizon FiOS's Quantum Internet (with speeds up to 500 megabits per second, uninterrupted streaming, and the ability to master multiple devices at once).
Microsite - Workshop
Everyone was given a suit of armor (a chance to embrace their inner superhero) and the ability to customize it with 14 colors, 22 different upgrades and almost 13,000 ways to make it their own.
Microsite - Gallery
Users could vote on their favorite suit of armor for more chances of winning.
Microsite - Exclusive Content
The site also gave fans access to exclusive Iron Man 3 footage. Viewers could see movie content 24 hours before it was released to the rest of the world. Those who watched were encouraged to share because every view increased Verizon’s donation to multiple national science-and-technology-based charities.
Microsite - Prizes
Those who completed challenges could win daily and weekly prizes. They were also entered to win an all-expenses paid trip to Spain, where they were rewarded with a once-in-a-lifetime experience at the Barcelona Museum of Ideas and Inventions. There, they would work with a team of Stark Industry inventors to design, build and reveal their very own creation.
